Platform Overview

With 20 years of experience behind us and powered by Polaris Research, our next generation omnichannel performance marketing platform empowers your organization to continuously improve media & marketing performance and increase return-on-investment (ROI) throughout your footprint.

Our approach to omnichannel attribution modeling is the key to delivering robust omnichannel solutions.  We leverage machine learning and artificial intelligence (AI) techniques to cascade models from a company's portfolio footprint to all 210 Nielsen DMA’s and to an unlimited number of stores or locations within each DMA, as illustrated below. 

Our proprietary system enables us to deliver extremely reliable results, that break down and sum up across a company's entire footprint, with a value proposition (quality / cost) that is virtually unparalleled.

Through Marketing Mix Manager®, we will put all the power of the statistics and intelligence at your fingertips.  Continue reading below for subscription benefits, capabilities, and what you need to get started.

Subscription Benefits

Our subscription-based approach fits all budgets and routinely generates ROI improvements of 20%+ within six months of subscription activation ... and in some cases, we can even leverage existing, internal marketing mix models to power the platform.

Call or email today for a complementary consultation.

The illustrations below reflect many of the capabilities that our clients leverage on a daily basis to improve marketing performance.

Portfolio, DMA & Store Level Media ROI Reporting

Marketing Effectiveness by Medium / Tactic

Sales Forecasts, Performance to Target, Weekly Media Contributions

Year-Over-Year Media Sales Contributions & ROI Trending

DMA-Level Media-Stimulated Sales & ROI Reporting

Store-Level Media-Stimulated Sales & ROI

Impact of the Economy on Your Business

Optimize Spending, Plan Budgets, Flight Media

Simulation

Optimization with Full Media Constraint Capabilities

Media Calendar Development

Media Calendar Sales, Revenue, ROI & Marketing Effectiveness (MES)

Media Calendar Contributions & Weekly Results During Outlook Period