The Next Generation of Omnichannel Attribution Intelligence
Maximize Marketing ROI Across Every Channel
Increase Media Effectiveness at Every Touchpoint
Arm Yourself with Real-Time Omnichannel Decision-Making
Explore what we can do for you TODAY!
With 20 years of experience behind us and powered by Polaris Research, our next generation omnichannel performance marketing platform empowers your organization to continuously improve media & marketing performance and increase return-on-investment (ROI) throughout your footprint.
Our approach to omnichannel attribution modeling is the key to delivering robust omnichannel solutions. We leverage machine learning and artificial intelligence (AI) techniques to cascade models from a company's portfolio footprint to all 210 Nielsen DMA’s and to an unlimited number of stores or locations within each DMA, as illustrated below.
Our proprietary system enables us to deliver extremely reliable results, that break down and sum up across a company's entire footprint, with a value proposition (quality / cost) that is virtually unparalleled.
Through Marketing Mix Manager®, we will put all the power of the statistics and intelligence at your fingertips. Continue reading below for subscription benefits, capabilities, and what you need to get started.
Our subscription-based approach fits all budgets and routinely generates ROI improvements of 20%+ within six months of subscription activation ... and in some cases, we can even leverage existing, internal marketing mix models to power the platform.
Call or email today for a complementary consultation.
The illustrations below reflect many of the capabilities that our clients leverage on a daily basis to improve marketing performance.
Portfolio, DMA & Store Level Media ROI Reporting
Marketing Effectiveness by Medium / Tactic
Sales Forecasts, Performance to Target, Weekly Media Contributions
Year-Over-Year Media Sales Contributions & ROI Trending
DMA-Level Media-Stimulated Sales & ROI Reporting
Store-Level Media-Stimulated Sales & ROI
Impact of the Economy on Your Business
Optimize Spending, Plan Budgets, Flight Media
Optimization with Full Media Constraint Capabilities
Media Calendar Development
Media Calendar Sales, Revenue, ROI & Marketing Effectiveness (MES)
Media Calendar Contributions & Weekly Results During Outlook Period
General Subscription Cost Guidelines
With subscriptions starting as low as $2,500 / month with existing models, clients have great flexibility in customizing requirements to meet their needs.
Subscription costs are based on capabilities included in the subscription (Media Performance Reporting, Forecasting, Macroeconomic Leading Indicators, Simulation, Optimization & Media Calendar Development) & the complexity & number of models authorized. The availability of data or accelerated development timelines may also impact total costs.